Ed Bezilla

My wife Karen and I enjoy playing golf together, it is our favorite activity right next to traveling to interesting places. We love visiting our son Shaun's family, and watching our granddaughters grow and prosper in their activities. Visiting our daughter Stephanie in the always-sunny southwest is a special time too.

Creating and building Visual Entities from the ground up has been a great challenge and a very satisfying accomplishment. The satisfaction can easily be explained by the fact that I've impacted so many lives and the futures of people inside and outside of the company.

I believe the credit for our success first should be given to a loving creator that provides us with inspiration, and the ability to succeed. Secondly none of the effort of our very talented employees would be worth anything without our customers. We hope they know how important and appreciated they are to Visual Entities.

Randy Hamstra
General Manager

Before coming to Visual Entities I had over 30 years experience in the Graphic Arts industry. My background ranges from Press Operator to Industry Consultant. Now as Operations Manager I work to strengthen organization and data control in our system.

My wife Joan and I have been married for 34 years and love sailing on Lake Michigan. I have been blessed with two daughters, Katie and Emily. Katie and her husband Matt live in Minneapolis where Katie is a Teacher. Emily is a Librarian at the University of Michigan Undergraduate Library. Joan works in Audiology and Medical Records for Spectrum Hospital.

Jeff Sneider
Production Manager

In my 12 years with Visual Entities I have really enjoyed watching the company grow. As the production manager at Visual Entities I have found a professional home that challenges me everyday. I love working together as a team to come up with solutions for providing our clients the best possible product to fit their needs.

When I am not at work I am having fun playing with and coaching my 2 children Sam and Maggie. It is so much fun to watch them grow and be involved. In the summers my wife Heather and I enjoy taking the kids camping, and tubing on our boat.

Keith Murray
East Michigan Project Manager

I joined Visual Entities in January 2011 to help expand and support Visual Entities increasing presence in SE Michigan. I have been a project manager in the sign industry since 1995 and very excited to be a part of the Visual Entities team. I have had vast experience around the country dealing with every type of project including utilizing the use of a helicopter. I have always enjoyed developing new relationships and helping provide solutions for our clients needs. Visual Entities is a growing company and has a vision for the future growth of the company, something I've always wanted to be involved with. I'm excited to be part of their SE Michigan team, expanding their presence in the area and keeping things home in Michigan.

When I am not at work, I like to cook, a passion I've fostered for years coming from a family of cooks and a mother who owned her own restaurant. I like working out, running in road races, like to paint and love woodworking when I have the time and enjoy watching and participating in most sports. The remaining time goes to staying in touch and visiting family in Rhode Island.

Denise Beimers
Production/ Installation

At Visual Entities I enjoy performing many tasks; painting, installation, sign assembly, screen-printing, and building maintenance. If "Jack-of-all-Trades" were a formal title, I would proudly accept it. Quality Control and on time completion dates are a primary focus of mine while executing these tasks. I feel these are important aspects of the production process and consistently look for ways to improve them.

Outside of work I keep busy restoring my 110-year-old Victorian home in downtown (the hood) G.R.. Time permitting, I like to play vollyball, golf, ski, bike, fish, and camp.

Scott Tiedgen

At Visual Entities I enjoy working with people who care as much as I do about building relationships with our clients. I work to push the boundaries of form and function in our industry while developing a solid understanding of our clients needs. Our most dynamic designs have come from blending these two philosophies while designing in direct contact with the client. This process I find to be most rewarding as I am able to meet and work with many different people.

Outside of work I spend most of my time with my lovely wife Kelly and two amazing children Macey and Jackson. They are my source of inspiration and truly my biggest blessing! I enjoy coaching all the sports my children take interest in, playing with them and sometimes (to my patient wife's dismay) acting as one of them. Most of all I am thankful for a loving creator, to whom I owe all the wonderful blessings in my life.

Judy Goodman
Project Manager

I joined Visual Entities in 1998 after 7 years of being a full-time mom I was excited to rejoin the working world. As a Project Manager I enjoy the ability to develop a partnership with our clients; listening to their needs and providing solutions for their environment that will serve them into the future.

Before coming to Visual Entities and Michigan I taught Preschool Special Education. I grew-up in New Jersey and traveled through Pennsylvania, Virginia and Tennessee to arrive in Michigan in 1994. It is the 2nd prettiest state I've lived in and plan on hanging around.

Connie Timmer

I began my adventure with Visual Entities, Inc. in 1998 after 20 years experience in accounting and finance. It has been amazing to watch the growth in our company over the years. While I am not in the office on a full-time basis, I have made many enriching friendships within the company.

I have been married to my husband for 33 years and there is rarely a dull moment. We have two grown children and a new grandchild. We enjoy traveling around the globe, as well as camping here in Michigan and enjoying our cottage. I love to bike, kayak, practice yoga, read, try new restaurants and recipes, and am active in my church and a Bible study leader. I also do income taxes for family and friends from my home.

Nancy Benson
Project Manager

When I joined Visual Entities my experience with sales, customer service, management, and organizational skills were challenged with new opportunities. I was excited to learn about an industry I had no prior knowledge of! I have an entirely new outlook with respect to signage and continue to notice aspects of signs in ways I had never imagined! One of the many reasons I enjoy my position includes building trusted and long lasting relationships with our customers through listening to their needs and providing solutions that exceed their expectations.

When I am not at work, I actively participate with ministries of my church…including the environment committee (flowers & décor) and the community youth mentoring program we initiated in the fall of 2004. I love to spend time with my family and friends. I look forward to vacations in and outside of Michigan and hope to vacation in every state…only 22 to go!

EJ Faasen
Production Graphics

Here at Visual Entities I was promoted from a vinyl cutter, and am now designing and creating layouts for various projects. I work alone and also with the other designer Scott to create eye pleasing sign concepts.

Outside of work I am either at school (studying character design for video games) or spending time with my friends and family. Im a kid a heart and play video games on a daily basis. I'm the joker of my group of friends and love making people laugh, smile, and have a good time.

Dale Needham
Production/ Installation

Visual Entities has allowed me to use my experience and my creativeness when fabricating and installing. Its nice to work for a company that has a close family feel to it.

When I am not at work my family is my main focus, my Wife and I try to teach our children family values. I also enjoy riding my Harley, watching sports on TV, playing softball with some friends on a league.

Kevin Holsinger
Sales Manager

Having recently joined Visual Entities after 25+ years of Sales and Sales Management experience in three very different industries of Financial Services, Wireless Telecommunication and Publishing. I am extremely excited to utilize my relationship sales experience to help Visual Entities expand their reach of customers served. I was drawn to Visual Entities because of their philosophy of creating sustainable business growth by delivering world class products and customer service to their clients.

Outside of work, my wife Rose and I have been married for 28 years and we have been blessed with three wonderful daughters ages 24, 20 and 17. Rose and I enjoy any type of family time, taking evening walks and convertible rides. I also enjoy playing golf, racquetball and fantasy football.

Olivia Fennema
Project Manager Assistant

Not only do I work full-time for Visual Entities, I am also a full-time wife and a full-time mom; and enjoy every bit of it!! I have been blessed in so many ways that I cannot even explain! Before I began my journey with Visual Entities, I graduated from Grand Valley State University in 2011 with a Bachelor's Degree in Communication Studies (with an emphasis in Advertising/Public Relations).

When I have free time, I enjoy running, playing soccer and hanging out with friends and family! I also enjoy long walks with Sonny, my Black Lab!

I look forward to seeing what my future has in store, especially my future with Visual Entities!

Dawn Connor
Western Michigan Sales Representative

I rejoined Visual Entities to become an outside sales consultant in 2012, after a brief hiatus of 22 years! I am amazed to see how much the company has grown and how vast our manufacturing capabilities are. We have a real knowledgeable and professional team that make my job much easier.

My husband, Len, and I have two awesome children. Kelly is a senior attending Aquinas College, studying to be a teacher for the learning disabled and Quinn is a junior at Grandville High School. They are our greatest accomplishments in life.

Outside of work I love to travel, cook, hang out with the family, throw parties and support any sport Quinn is participating in. I am a football mom, a wrestling mom and a baseball mom, which keeps me extremely busy! Go DAWGS!!

Brad Petty
Eastern Michigan Sales Representative

I joined Visual Entities in the fall of 2012, attracted by the sincere values, emphasis on the clients and amazing design/build capabilities. Coming from a commercial and custom decorative architectural glass background, design input and project details are imperative. I enjoy the entire process, from the creative input to the satisfaction of completing the installation of the unique solution to fulfill our clients needs. As a new member of the Southeast Michigan team, I look forward to servicing our valued existing customers and developing many new relations that will also benefit from our quality, reputable Michigan company.

Outside of Visual Entities I have three girls to watch over; my wife Sue, daughter Aubrey and our Labrodoodle Izzy. When time allows, I enjoy walking the fairways of many local golf courses, despite my level of play. Cooking has always been a hobby which my wife is thankful for and I enjoy watching my MSU Spartans.

Buddy Roche
Vinyl Production

Here in the Vinyl Department, I’m in charge of cutting and applying the vinyl graphics on the signs we produce, along with some setup work and assembly. I like seeing the final product in the field and it’s very nice to see individuals appreciate my attention to detail.

In my spare time I enjoy spending time with my wife and our new house which I’m looking forward to working on in the spring, and we also enjoy gaming together.

  • First Name:
  • Last Name:
  • Company:
  • E-mail:
  • Phone:
Questions/ Comments:
Visual Entities Inc.
2160 Byron Center Ave SW
Grand Rapids, Mi 49519