The Christman Company
Interior

The Christman Company recently relocated to a revered historic landmark building in downtown Lansing and needed exterior signage and interior branding and wayfinding that would preserve the stature and character of the building and reflect the company’s values of integrity, passion, and providing a great place to work for its employees.

The Visual Entities design team collaborated closely with Christman to develop a solution that was as modern and sophisticated as the company’s brand but one that also complemented and did not disturb the building’s magnificent art deco architecture. The innovative end result is a system of flexible and updateable signage that combines bold, contemporary color with a distinct graphic nod to the building’s rich history.

Download Sample Sheet ( PDF 583Kb)