Ferris State University and the Michigan College of Optometry

Visual Entities was proud to guide Ferris State University and the Michigan College of Optometry in developing the wayfinding signage and donor recognition pieces for their new $26.9 million facility. Housing the educational and clinical activities, this structure provides a state of the art environment. Its innovative design provides a place for the faculty, staff, students of MCO and the patients they serve.

Visual Entities worked stedfast in designing and building a sign system and donor display system to compliment these new accommodations.

The wayfinding signs were fashioned to compliment the architecture of the building with their simple geometric design. This design also allowed for a functional, modular system that is easily updated and maintained by the owner. The beautiful metallic finishes work in concert with the facilities warm interior, picking up on key colors and decorative elements.

The idea behind each of the donor pieces is more involved. It was important to Ferris and the MCO that Visual Entities design a theme driven exhibit that would uniquely represent the college and its supporters. The main donor wall was conceived in likeness to a phoropter. The large "wheels" are made of light bending glass that changes color as the viewer changes their vantage point, engaging them on another level. All of the donor pieces are layered and give the an effective sense of dimensionality. The Herbert H. and Grace A. Dow Foundation display was designed using the premise of light waves, further supporting the idea behind the use of light bending, color changing glass. We hope you find enough enjoyment and inspiration here to challenge us with your next project!